Case study
Estell.thebrand
Handmade wax crafts and candles, online shop, Paphos
The brief
Stella is a young mother from Paphos who turned a wax-crafting hobby into a growing business. She handmakes candles, soaps and household decorations. Before coming to us, she was running everything through social media: advertising on Instagram, coordinating with potential customers through lengthy message exchanges, closing sales manually and tracking stock in spreadsheets. She came to pix.cy to build an online store that would take over her manual workload and let customers order on their own, at any time, without needing her to be available.
- Client
- Estell.thebrand
- Industry
- Handmade & selfcare
- Services
- E-commerce, Web design
- Pages
- 6 pages
- Timeline
- 3 weeks
- Year
- 2025
- Live site
- estellthebrand.com.cy
The challenge
Stella had never run an online store before. The challenge was not just building something that worked, it was building something she could take full ownership of from day one. The store needed to be powerful enough to handle orders, inventory and customer communications automatically, while staying simple enough for a first-time e-commerce owner to manage with confidence. We chose Shopify for its ease of use and built-in AI tools, and stayed by Stella's side through every step of the process until she felt ready to run the store entirely on her own.
What we built
The solution
- Bilingual Shopify store in Greek and English with a custom template
- Product pages with photos, descriptions and pricing for instant ordering
- Inventory and order dashboard Stella manages independently
- Automated order notifications eliminating manual follow-up
- Onboarding support through her first steps in e-commerce
- Custom template designed to match the warmth and character of the brand
Built with
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